Business

Easy Ways to Come Up With a Super-Sticky Business Name

The following is an excerpt from the second edition of Hello, My Name Is Awesome, available here. Think of five brand names that made you smile the first time you heard them. My fab five: Chubby Hubby (ice cream flavor)Scrub Daddy (sponge)Nerdwax (eyeglass adhesive)Bed Head (hair care products)Super Evil Megacorp (video games)We appreciate it when

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